Free playbook
The Landscaper's Googleand AI Search Playbook
A 19-page workbook of checklists, worksheets, page templates and word-for-word scripts. Free, sent to you by email.
Get the playbook
Where should we send it?
Tell us where to send it and we will email you the PDF. It is 19 pages, made to be printed and written on.
What is inside
- A 20-point scorecardScore where you stand today, then score yourself again after 90 days.
- Google Business Profile checklistOwnership, category, service areas and a 15-minute weekly routine.
- Keyword worksheetYour services, your towns, and starting search phrases for eight trades.
- Service page and town page templatesSection by section outlines, plus ten page title formulas.
- Review scriptsWhat to say in person, by text and by email, and how to reply to good and bad reviews.
- Listings checklist and content calendarThe core listings to claim, and what to publish each month of the year.
- The AI search testEight questions to ask ChatGPT, Perplexity and Gemini each month, with a tracking sheet.
- A 90-day plan and monthly scorecardOne focus a week for 13 weeks, and the numbers worth tracking.
How it differs from the guide
The guide explains. The playbook is where you do the work.
Our SEO guide for landscapers explains how Google and AI assistants choose which companies to show. The playbook turns that into pages you fill in: worksheets, checklists, templates and scripts you can use the same day.
It is written for owners of landscape, hardscape, lawn care, irrigation, lighting and tree service companies. Most can work through it in 90 days with three to four hours a week. If you would rather have it done for you, our packages and prices are published.