AI Search Optimization
Be the companyChatGPT recommends
Homeowners now ask ChatGPT, Perplexity, Gemini and Google's AI Overviews who to hire. Those answers name two or three companies. We work to make yours one of them.
Overview
Why it matters
What is AI search optimization? AI search optimization, also called answer engine optimization (AEO) or generative engine optimization (GEO), is the work of getting a business named and described correctly when someone asks an AI assistant who to hire. For a landscaper that means ChatGPT, Perplexity, Gemini, Microsoft Copilot and Google's AI Overviews.
Search is no longer only a list of links. A homeowner can ask an AI assistant for the best patio builder in their town and get a short answer with a few company names. If your company is not in that answer, the homeowner may never see your website at all.
AI assistants build their answers from what they can read and verify about a business: its website, its Google Business Profile, its reviews, and mentions of it on other websites. A company with vague pages and inconsistent details gives them little to work with. We make your business easy for these systems to understand, check and recommend.
Scope
What is included
- AI visibility checkWe ask ChatGPT, Perplexity, Gemini and Google the questions your customers ask, and record which companies they name.
- Answer-ready contentClear, direct answers on your site to the questions homeowners ask about your services, costs and area.
- Clear business factsPlain statements of who you are, what you do and which towns you serve, repeated consistently everywhere.
- Structured dataMarkup that states your services, areas and reviews in a form machines read reliably.
- Mentions on trusted sitesYour company referenced on the local and industry sites AI systems draw on.
- An llms.txt fileA plain summary of your business and key pages, written for AI systems.
- Monthly re-checkThe same questions asked again each month, so you can see whether you are being named.
Included in every package.
See packages and pricesProcess
How we work
Check
We test how the main AI assistants answer searches for your services in your towns.
Clarify
Your website and profile are rewritten to state the facts plainly and answer real questions.
Mark up
Structured data and an llms.txt file are added and validated.
Extend and re-check
Mentions on other sites are built, and the answers are tested again every month.
Questions
Asked by landscapers
Can you get my company recommended by ChatGPT?
We can improve the odds, and nobody can guarantee it. These systems choose their own sources and change often. What we control is how clear, consistent and well supported the information about your business is, which is what they rely on.
Which AI tools do you work on?
ChatGPT, Perplexity, Google Gemini, Google's AI Overviews and Microsoft Copilot. The work is largely the same for all of them, because they draw on the same kinds of sources.
Is AI search replacing Google?
Not yet. Most local searches still end on the map results. AI answers are growing fast, though, and the work that helps you there also strengthens your normal rankings.
How is this different from SEO?
It uses the same foundations with a different emphasis: direct answers, clear facts about your business, structured data, and mentions beyond your own website.
How do AI assistants decide which landscaper to recommend?
They answer from what they can read and check: your website, your business listings, your reviews, and mentions of your company on other sites. A company with clear facts, consistent details everywhere and third-party mentions is easier for them to name with confidence.
What is the difference between SEO, AEO and GEO?
SEO aims at ranking in search results. AEO, answer engine optimization, and GEO, generative engine optimization, are two names for the same goal: being cited or named inside AI-generated answers. The foundations overlap, so we do them together.
Does schema markup help with AI search?
It helps machines read your business facts, services and questions without guessing. It is not a guarantee of being cited, and it works only when the same facts are visible on the page.
How can I check whether ChatGPT recommends my company?
Ask it. Use a new chat and ask who the best landscaper in your town is, who offers your main service there, and what it knows about your company. Repeat in Perplexity and Gemini. We run a fixed set of test questions like these every month and report the results.
How do I know if AI search is sending me leads?
Website analytics show visits referred by sites such as chatgpt.com and perplexity.ai. Many people still call after reading an AI answer without clicking, so it also helps to ask new callers how they found you.
Related
Works best with
Website Design
Fast, photo-led websites structured around the services and towns you want work in.
ExploreGoogle Ads and LSA
Search ads and Local Services Ads that bring calls while organic rankings grow.
ExploreFacebook and Instagram Ads
Your finished projects shown to homeowners in the neighborhoods you want.
ExploreStart here
Your next project is already searching on Google.
Let us show you where you rank today, town by town. We review your website, your Google Business Profile and your map position before we speak.