Google Ads and Local Services Ads
Leads this month,while rankings build
SEO compounds over time. Ads bring calls now. Run together, ads fill the calendar while organic rankings grow, and the search data from ads sharpens the SEO.
Overview
Why it matters
What are Google Ads and Local Services Ads? Google Ads are paid search results where you pay for each click. Local Services Ads are the listings at the very top of Google with a verification badge, where you pay for each lead. Both put a landscaping company in front of people searching for a service right now, while SEO rankings build.
Google Ads puts your company at the top of the results for the searches you choose, and you pay for each click. Local Services Ads appear above those, show the Google Guaranteed badge where available, and charge for each lead instead of each click.
For landscapers the difference between a profitable account and a wasteful one is usually structure: separate campaigns for each service, tight location targeting, and a long list of excluded searches such as jobs, DIY and supplies.
Scope
What is included
- Account structure by serviceSeparate campaigns for design and build, hardscape, lawn care and other lines, with their own budgets.
- Location targetingAds shown only in the towns and ZIP codes you want.
- Negative keywordsSearches for jobs, DIY help and materials excluded.
- Local Services Ads set-up and managementProfile, verification, service types and lead disputes handled.
- Landing pagesAds send people to the matching service page, not the homepage.
- Call and form trackingEvery lead traced back to the campaign that produced it.
Included in the $2,500 and $3,500 packages.
See packages and pricesProcess
How we work
Plan
We agree which services and towns to advertise and what a lead is worth to you.
Build
Campaigns, ads, tracking and landing pages are set up.
Launch
Spend starts small while the data comes in.
Optimize
Budgets move to what produces booked work.
Questions
Asked by landscapers
Is ad spend included in the package price?
No. The package covers management. Ad spend is paid directly to Google from your own account, so you see exactly where it goes.
Google Ads or Local Services Ads?
Local Services Ads suit maintenance and smaller jobs where a quick call is the goal. Search ads give more control for larger design and build projects. Many companies run both.
How much should a landscaper spend on ads?
It depends on your market, your services and the season. We recommend a starting budget after reviewing search volumes and click costs in your area.
How quickly do Google Ads bring leads?
Usually within days of launch, once conversion tracking is in place. Results improve over the first weeks as we remove wasted search terms and learn which services and towns convert.
Do landscapers qualify for Local Services Ads?
Google offers Local Services Ads for landscaping, lawn care and tree service categories in many areas of the United States. Availability and the verification steps depend on your category and location, so we check eligibility first.
Should I run ads if I am already doing SEO?
Often yes, at least at the start. Ads cover the months while rankings build, and they let you push a seasonal service or a new town quickly. Many companies reduce ad spend on services where they later rank well.
How do you track which ads produce leads?
We set up call and form tracking by campaign before launch, so you can see spend, leads and cost per lead for each service.
Start here
Your next project is already searching on Google.
Let us show you where you rank today, town by town. We review your website, your Google Business Profile and your map position before we speak.