Facebook and Instagram Ads
Show the work to theneighborhoods you want
Nobody searches for an outdoor kitchen they have not imagined yet. Facebook and Instagram put your finished projects in front of homeowners before they start looking.
Overview
Why it matters
What are Facebook and Instagram ads for landscapers? They are paid posts shown to homeowners in the neighborhoods you choose. Unlike search ads, they reach people before they start looking, which suits visual, higher-value work such as patios, outdoor kitchens and landscape design.
Search ads catch people who are already looking. Social ads create the demand: a homeowner sees a finished patio a few streets away and starts picturing their own.
This suits design and build, hardscape and outdoor living work, where the photography sells. We build campaigns from your project photos and video, target by area, and follow up with people who visited your website without inquiring.
Scope
What is included
- Creative from your projectsAds built from your photos and video, with before and after sequences.
- Area targetingShown to homeowners in the towns and neighborhoods you choose.
- Lead forms or landing pagesWhichever produces better inquiries for your services.
- RetargetingReminders for people who viewed your site or engaged with a previous ad.
- Lead trackingEnquiries reported by campaign and by service.
Included in the $3,500 package.
See packages and pricesProcess
How we work
Gather
We collect your best project photos and video.
Build
Audiences, ads and tracking are set up.
Test
Several images and messages run against each other.
Scale
Spend moves behind the ads that produce real inquiries.
Questions
Asked by landscapers
Do Facebook ads work for landscapers?
They work best for visual, higher-value projects and for companies with good photography. They are less suited to urgent, low-value jobs, where search is stronger.
Is ad spend included?
No. The package covers management. Ad spend is paid directly to Meta from your own ad account.
What do you need from us?
Good photos and short video of finished work, and a fast response when inquiries arrive. Speed of reply makes a large difference to results.
What is the difference between Facebook ads and Google Ads for a landscaper?
Google Ads reach people who are searching for a service now. Facebook and Instagram ads reach homeowners in chosen neighborhoods who are not searching yet. Search usually wins for urgent jobs, and social works well for larger visual projects.
Which landscaping services work best on Facebook and Instagram?
Design and build, patios and hardscape, outdoor kitchens, lighting and seasonal offers such as spring clean-ups. Before and after photos and short project videos carry these ads.
What is retargeting?
Retargeting shows your ads to people who have already visited your website or engaged with your page. It keeps your company in view while a homeowner is still deciding.
Can I buy Facebook ads management without an SEO package?
Yes. Facebook and Instagram ads management is included in the Market Leader package and can also be bought on its own. Tell us in the review form and we will quote it.
Related
Works best with
Start here
Your next project is already searching on Google.
Let us show you where you rank today, town by town. We review your website, your Google Business Profile and your map position before we speak.